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| Phase | Activities | Duration | Responsibility |
|---|---|---|---|
| Concept | Idea Generation and Market Research | 2 weeks | Marketing Team |
| Design | Product Design and Prototyping | 3 weeks | Design Team |
| Development | Manufacturing Setup and Testing | 4 weeks | Engineering Team |
| Launch | Marketing Campaign and Launch Event | 1 month | Sales & Marketing Team |
| Post-Launch | Feedback Collection and Product Improvement | Ongoing | Product Management Team |